Truck Fest


Kings of the Road - eFlow at Truckfest Ireland

The eFlow team enjoyed a massively successful August weekend at the Belfast Truckfest in association with the RSA and P&O Ferries, a two-day extravaganza celebrating British and Irish hauliers and their heavy-duty vehicles. The expo’s 2012 Irish debut coincided with its 30th anniversary, and its inaugural journey across the choppy waters from Great Britain brought with it a number of celebrities including Coronation Street actors Ryan Thomas and Samia Ghadie, and the History Channel’s Ice Road Truckers adventurers, Lisa Kelly and Alex Debogorski.

But the real stars of the show were, of course, the trucks themselves, and they came in all shapes and sizes, each of them as loud, colourful, and boisterous as the next. From hardy working vehicles to restored vintage treasures and colossal American rigs seemingly pulled straight off Route 66 itself, Truckfest was jammed pack with 500 remarkable vehicles and their equally characterful drivers.

As if that wasn’t enough, Truckfest attendees were also treated to noisy, metal-crunching displays by monster truck duo Bigfoot 17 and Slingshot, and a breathtaking performance by death-defying motorbike stunt group, Broke FMX.

Bob Limming, Director of Live Promotions Events Ltd, the company responsible for organising Truckfest, said:

“The eFlow presence at Truckfest was a very positive one, and I have to say, from our point of view, eFlow is a particularly good fit for the marketing strategy of Truckfest... From our perspective as the Truckfest organisers, the inaugural event was a fantastic success.”

eFlow’s participation in one of the British Isles’ most important transport and haulage expos was both an enjoyable and important experience – we’d like to sincerely thank everyone who popped into our marquee to say hello and chat with our Fleet Account Management team. We hope to see you again next year!


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